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So you only look at the clock once a day?
Im sure there are thousands of other times you look at the clock when it"s NOT 11:11 but you dont remember seeing other numbers because your mind is preoccupied with the number 11:11.
You encounter LOTS of different numbers more than you think.
What probably happened was you saw 11:11 for the first time. Then on another occasion by coincidence you see 11:11 again and this time you remember seeing that number before so the number becomes "significant". So each time you see 11:11, the significance grows, you keep reinforcing the idea you are seeing this number a lot. But if you made a mental note of EVERY single number you come across in a day or a week, then you will find there is nothing special about the number 1111.
You are simply remembering the hits (the times you see 11:11) and ignoring the misses (the times you see other numbers). This makes it seem like you are seeing 11:11 all the time.
Once you become AWARE of a number, you will always keep seeing it now.
I hate to say this but its nothing special or paranormal. It really is your brain playing tricks on you. Its called the Confirmation Effect- very common.
I always see the number 15.
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